Gumlog Brewing Co.
The quarterly O-Zone Newsletter is filled with important reminders, staff spotlights, & employee milestones. The newsletter needed an identity revamp & was to move from a digital newsletter to a mailable one. I created a new identity, outlined how to implement it within the company's branding, created templates, & produced quarterly issues prepped to be printed & mailed to staff & customers.
Select O-Zone Newsletter Cover Examples
O-Zone Identity
I began this project by brainstorming how to create a logo mark for O-Zone that referenced the company's "O" mark. I then moved into building an identity that would work with the company identity for this newsletter. I made sure to provide guidelines for how these two identities work together.
Oasys "O" Mark with Grid
Sketches of Ideas for O-Zone Newsletter Logo Derived from Oasys "O" Mark
Final Sketch Idea
O-Zone Newsletter Identity Deliverable Submitted for Approval
Guidelines for Implementing O-Zone Newsletter Identity - from Oasys Visual Identity Guidelines
Layouts & Features
Here are examples of spreads and pages featuring text, repeated graphic motifs, & imagery. The design of these pages is based on a rigid thirds grid system. Each detail is thoughtfully executed.
O-Zone Newsletter What Am I: Reading/Streaming Spread Showcasing Text Treatment
Oasys Faces Page Showcasing Image Treatment
O-Zone page with Playlists & Crossword
Oasys Milestones Page Showcasing Image Treatment
Important Reminders with Repeated Motifs
Birthday Chart Sketches
January - March Staff Birthday Chart without Dates
April - June Staff Birthday Chart with Dates
July - September Staff Birthday Chart with Dates